Founding Partner

Company Name

Mercedes-Benz AG

Headquarters

🇩🇪 Germany

Partnership Type

Founding Partner

Partner of STARTUP AUTOBAHN since

May 01, 2016

Programs participated in

Program 1

Program 2

Program 3

Program 4

Program 5

Program 6

Program 7

Program 8

Program 9

Program 10

Program 11

Program 12

Official Website

group.mercedes-benz.com/en

Social Media

Official Statement by Mercedes-Benz AG

As a founding partner of the innovation platform STARTUP AUTOBAHN, we want to mediate between startups and large corporations bringing together specific tech know-how with comprehensive automotive competence. We are convinced that we will benefit from the open innovation approach. Therefore, we are constantly looking for innovative startups to combine the best of both worlds to shape the future of mobility and production.

Project Teaser

Mercedes-Benz and 4Silence worked on identifying and measuring noise leakages in driving vehicles

To reduce noises inside a vehicle, it is essential to identify the most dominant transfer path from sound sources outside the cabin to the passenger’s ears inside the cabin. While driving, this is difficult to accomplish, due to the large number of reflections in the car. Using 4Silence’s new technology, as implemented in the Sonocat measurement device, Mercedes-Benz and 4Silence could quickly localize noise leaks, as the Sonocat is able to differentiate between the source and its reflection. The experimental facilities and experts of Mercedes-Benz enabled 4Silence to increase their experience in the automotive industry. 

This Project Teaser is also featured on our agenda. Click to see more.

15:15on July 07, 2022(1:15 PM UTC)

Pilot-Talk – Sustainable Acoustics: New Trends in Measuring Technology – Mercedes-Benz Group AG x 4Silence x Seven Bel

Open Details

Project Teasers can be accessed on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

4Silence

Mobility

4Silence

Mobility

Access Startup

Mercedes-Benz works with Deepfine on digitizing offline-based services

The joint pilot project with Mercedes-Benz Korea’s IT and related departments intends to find ways to digitize offline-based services to potential customers and vehicle owners of Mercedes-Benz in order to provide higher convenience. The pilot project, which utilizes Deepfine’s XR and deep learning technology, is a prototype of a platform that allows customers to receive sophisticated vehicle information and services such as digital, user-customized manuals or the visit of an XR showroom anytime, anywhere regardless of time and space. This versatile digital solution could be implemented in older and new Mercedes-Benz models. 

This Project Teaser is also featured on our agenda. Click to see more.

16:05on July 07, 2022(2:05 PM UTC)

How to boost your innovation with Korean startups: Our success story with two startups that would bring enhanced XR experience – Mercedes-Benz Group AG x Deep.fine x Mopic

Open Details

Project Teasers can be accessed on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Mercedes-Benz and Monolith leverage AI to accelerate product development

** **Automotive product development lifecycle times are getting shorter, whilst complexity is getting higher. Mercedes-Benz has partnered with Monolith to use AI in product development, to allow their engineers to predict and evaluate the performance of multiple designs in a matter of minutes. Along with this, the teams are investigating the use of AI models on 3D geometry to further their efforts in generative design.

This Project Teaser is also featured on our agenda. Click to see more.

16:55on July 07, 2022(2:55 PM UTC)

Test Less. Learn More – Monolith AI

Open Details

Project Teasers can be accessed on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Mercedes-Benz and Seven Bel work on evaluating sound imaging technology

In order to verify the acoustic tightness of a car cabin fast and reliably, Mercedes-Benz has teamed up with Austrian high-tech startup Seven Bel to evaluate sound imaging technology. The team is working on determining its potential use in both product development and quality control. The next step will be to deploy the measurement system in verification testing of prototypes. 

This Project Teaser is also featured on our agenda. Click to see more.

15:15on July 07, 2022(1:15 PM UTC)

Pilot-Talk – Sustainable Acoustics: New Trends in Measuring Technology – Mercedes-Benz Group AG x 4Silence x Seven Bel

Open Details

Project Teasers can be accessed on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Mercedes-Benz and Spinque enable a digital twin of the vehicle production process

Analysis of the vehicle production process requires information from multiple sources combined. Mercedes-Benz integrated various data silos, such as production planning, observation data and reporting data, using knowledge graph technology. Spinque’s software allowed to rapidly design solutions on top of this knowledge graph to support day-to-day tasks. 

This Project Teaser is also featured on our agenda. Click to see more.

16:35on July 07, 2022(2:35 PM UTC)

Pilot-Talk "Boosting a Digital Twin with Knowledge Graph technology" - Spinque x Mercedes-Benz Group AG

Open Details

Project Teasers can be accessed on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Spinque

Production

Spinque

Production

Mercedes-Benz and Ventus: Influence of wind on the energy consumption of electric vehicles

Mercedes-Benz teamed up with the German startup Ventus to back up the long-distance drive of the Mercedes-Benz VISION EQXX with wind forecasts. The Ventus wind analyses provided important insights in the preparation of the VISION EQXX's record-breaking voyage and its daily forecast served as a decision-making aid for determining the day of a successful road trip from Sindelfingen, Germany to Nice, France. In the future, the “Wind on Roads” forecasts could provide more accurate wind data for the route ahead, and thus make intelligent navigation even more powerful. 

This Project Teaser is also featured on our agenda. Click to see more.

15:10on July 07, 2022(1:10 PM UTC)

Influence of wind on energy consumption – Ventus

Open Details

Project Teasers can be accessed on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Ventus

Mobility

Ventus

Mobility

Champions of Mercedes-Benz AG

Executives of Mercedes-Benz AG

All Attendees of Mercedes-Benz AG

To take a look at all attendees of Mercedes-Benz AG please check out the following link which redirects you to the companies dedicated list of participating employees.

Mercedes-Benz AG attendee summary

Rearview clips by Mercedes-Benz AG

Session with (and by) Mercedes-Benz AG

A sneak peak of the agenda. Find out more on the comprehensive overview.
All timings in Europe/Berlin time.

July 7th, 2022 – Thursday

11:30 AM (UTC)

0:10 h

Stage

ONE

STARTUP AUTOBAHN powered by Plug and Play – Grand Opening Ceremony

Meet STARTUP AUTOBAHN powered by Plug and Play: all 33 Partners Champions, and the Plug and Play Team.

Welcome

Team

Read more

Together we're celebrating incredible years of open innovation at STARTUP AUTOBAHN. Let's start the conversation, unafraid and open to great possibilities.

Hosts of this session

motherson_pri_blk_rgb
Open Details & Access Recording
11:40 AM (UTC)

0:10 h

Stage

ONE

Keynote "Transformation & Innovation at Mercedes-Benz" by Ola Källenius, CEO at Mercedes-Benz AG

with Mercedes-Benz AG

Mobility

Keynote

Executive Voice

11:50 AM (UTC)

0:15 h

Stage

ONE

Fireside Chat between Ola Källenius and Saeed Amidi

with Mercedes-Benz AG, Plug and Play Tech Center

Executive Voice

Thought-Leader Talk

Panel

1:10 PM (UTC)

0:05 h

Stage

ONE

Influence of wind on energy consumption – Ventus

Tech Focus "Make electric vehicles ready for the Autobahn"

Mobility

Startups

Tech

1:15 PM (UTC)

0:15 h

Stage

ONE

Pilot-Talk – Sustainable Acoustics: New Trends in Measuring Technology – Mercedes-Benz Group AG x 4Silence x Seven Bel

Tech Focus "In-Car Sensors"

Sustainability

Pilot

Tech

Read more

Dr. Johannes Weiss – INNOVAT!ONS@VN Mercedes-Benz Group AG // Stéphanie Anthoine – Teamleader Noise Isolation & NVH Innovation Mercedes-Benz Group AG // Thomas Rittenschober – General Manager Seven Bel // Mirco Efkemann – Business Development Engineer 4Silence // Tim Solle Analyst Plug and Play Germany GmbH (Moderator)

1:35 PM (UTC)

0:25 h

Stage

ONE

Cross-corporate & Startup Collaboration for Decarbonisation: Challenges & opportunities (in joining forces) along the value chain

Dr. Carla Woydt – CEEZER // Dr. Philipp Gneiting - Mercedes-Benz // Alexander Hasler - Forvia // Marcel Haefliger - Novelis // Adrian Grussendorf – Plug and Play (Moderator)

Sustainability

Expert Panel

Topic Discussion

Read more

If we can take one positive outcome of the global pandemic, then it is the immense technological advancement in Supply Chain transparency. Subsequently, the technological prerequisites for Carbon Accounting up to Scope 3 emissions have also exponentially risen which uncovered numerous collaboration opportunities between companies along the value chain (buyers & suppliers) as well as with startups to work in joint projects to decrease the carbon output along their processes. The panelists will elaborate on …

Hosts of this session

2:05 PM (UTC)

0:20 h

Stage

Outside Stage

How to boost your innovation with Korean startups: Our success story with two startups that would bring enhanced XR experience – Mercedes-Benz Group AG x Deep.fine x Mopic

Tech Focus "Customer Experience"

Inspiration

Mobility

Startups

Open Details
2:30 PM (UTC)

0:05 h

Stage

Outside Stage

Big Data and AI for Rural Mobility – Bareways

Tech Focus "Adventure Driving"

Mobility

Inspiration

Tech

Pilot

2:35 PM (UTC)

0:10 h

Stage

TWO

Pilot-Talk "Boosting a Digital Twin with Knowledge Graph technology" - Spinque x Mercedes-Benz Group AG

Tech Focus "Enterprise Software"

Enterprise

Pilot

Tech

2:55 PM (UTC)

0:20 h

Stage

Outside Stage

Driving the future: How to connect car industry and space tech!

Frank Salzgeber - European Space Agency // Brian Manning - Xona Space Systems // Mahmoud Khafagy - Lynk // Nicolas Burger – GEOFLEX // Alexander Satanowsky – Mercedes Benz (Moderator)

Inspiration

Mobility

Expert Panel

3:05 PM (UTC)

0:05 h

Stage

TWO

Next generation cooling in smart cities – Cooling Photonics SL

Tech Focus "Smart Cities"

Mobility

Startups

Tech

4:30 PM (UTC)

0:05 h

Stage

ONE

Focus on innovation to shape a desirable future

Markus Schäfer - Mercedes-Benz

Executive Voice

Get your tickets for our upcoming events

Did you enjoy your attendance at EXPO2022 and would love to take more chances to get involved with the ecosystem? Or did you miss out on our most recent EXPO and are eager to prevent yourself from making the same mistake again? Apply now for one of the upcoming STARTUP AUTOBAHN events throughout the year or a chance to attend our EXPO in spring/summer 2023 as we bring together innovators from around the world, showcasing new technologies and party another round of successful STARTUP AUTOBAHN startups.

EXPO2022 Rearview

STARTUP AUTOBAHN powered by Plug and Play is an open innovation platform that provides an interface between innovative tech companies and industry-leading corporations.

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Complete AgendaStage OneStage TwoEvent more to explorer / Outside StageEvent more to explorer / Side Events
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